{"product_id":"marketing-research-von-jiri-urbanek","title":"Marketing Research","description":"\u003cp\u003eMarketing research aims to take some of the risk out of marketing decisions by providing information that can form part or all of the basis of decision-making. It is applicable to all aspects of marketing-mix decisions and should be an integral part of the process of formulating marketing strategy. Marketing research can help in a variety of studies and makes use of both primary and secondary data sources. This book is introducing various methods of marketing research from well-know authors dealing with this topic.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659966613\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783659966613","offer_id":39440463003741,"sku":"9783659966613","price":54.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/3d42adfa-bd80-4f16-a8a7-67c6d4251b5c.jpg?v=1776230530","url":"https:\/\/shop.autorenwelt.de\/en\/products\/marketing-research-von-jiri-urbanek","provider":"Autorenwelt Shop","version":"1.0","type":"link"}