{"product_id":"marketing-planning-strategy-von-john-dawes","title":"Marketing Planning \u0026 Strategy","description":"\u003cp\u003eThis new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781529760132\"\u003e\u003ch3\u003eA Practical Introduction\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9781529760132","offer_id":54830260552005,"sku":"9781529760132","price":53.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/4ce69e14-db67-4e90-bcf0-76a64f8ff918.jpg?v=1772083708","url":"https:\/\/shop.autorenwelt.de\/en\/products\/marketing-planning-strategy-von-john-dawes","provider":"Autorenwelt Shop","version":"1.0","type":"link"}