{"product_id":"marketing-management-von-syeedun-nisa","title":"Marketing Management","description":"\u003cp\u003eMarketing Management is a book which covers basic concepts of Marketing. It is a good reference book for both BBA \u0026amp; MBA students who want to understand the basic principles and fundamentals of Marketing.The book has ten chapters and includes information on basic concepts of marketing, consumer behaviour, product \u0026amp; pricing decisions, distribution channels marketing research and market segmentation, sales promotion,sales forecasting and advertising. Each chapter includes practical examples, and is concluded with a series of exercises.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786204751818\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786204751818","offer_id":40191181226077,"sku":"9786204751818","price":79.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/585a7cb9-bc43-458f-bce7-f57a28daf1c7.png?v=1758091098","url":"https:\/\/shop.autorenwelt.de\/en\/products\/marketing-management-von-syeedun-nisa","provider":"Autorenwelt Shop","version":"1.0","type":"link"}