{"product_id":"marketing-ispolzowanie-marketinga-w-rossii-von-irina-plotnikowa","title":"Marketing","description":"\u003cp\u003eV dannoj knige my rassmotreli zlobodnewnye woprosy marketinga: kak razwiwat' sistemu uprawleniq marketingom na predpriqtii, w chem zaklüchaetsq otwetstwennost' kompanii pered mirom w celom. Takzhe oswescheny problemy ispol'zowaniq marketinga w Rossii. Suschestwuet rqd aspektow, kotorye neobhodimo reshat' komplexno. Jeto nerazwitost' samogo rynka w Rossii; nedostatochnost' kwalificirowannyh kadrow w oblasti marketinga; neponimanie suti marketinga, psihologicheskie bar'ery i otsutstwie rynochnoj motiwacii u naseleniq, rukowodstwa mnogih organizacij, i chinownikow; monopolizaciq nekotoryh rynkow i diktat proizwoditelej na nih, osobenno w sfere syr'ewyh i änergeticheskih resursow;tenewaq forma äkonomiki, a tak zhe ispol'zowanie administratiwnogo resursa w konkurentnoj bor'be.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659502538\"\u003e\u003ch3\u003eIspol'zowanie marketinga w Rossii\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783659502538","offer_id":39448805146717,"sku":"9783659502538","price":39.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/a9e49054-2610-48e6-837e-f124198a3544.jpg?v=1757482068","url":"https:\/\/shop.autorenwelt.de\/en\/products\/marketing-ispolzowanie-marketinga-w-rossii-von-irina-plotnikowa","provider":"Autorenwelt Shop","version":"1.0","type":"link"}