{"product_id":"market-entry-strategy-von-amos-kamau","title":"Market entry strategy","description":"\u003cp\u003eSeminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: A, State University of New York at Stony Brook, course: BA, language: English, abstract: Different market entry strategies can be used to enter a new market, these strategies include mergers, acquisitions, joint ventures, exporting, Greenfield project, strategic alliances, franchising\/licensing and whole subsidiary ownership (Janssen 2004, p. 556). Some of the factors that influence the choice of a market entry strategy include price localization, trade barriers, competition, export subsidies and localized knowledge (Grunig \u0026amp; Morschett 2012, p. 151). Globalization and foreign direct investments have been vital in global expansion of companies (Hill 2005, p. 67). This study suggests licensing as a market entry strategy that could be adopted by Rodl \u0026amp; Partner in its entry to South Africa (Rodl \u0026amp; Partner, 2012). South Africa is one of the well known markets that have well developed accounting, auditing and consulting industry and this makes the selection a suitable one for Rodl \u0026amp; Partner. South Africa enjoys a stable and developing economy and this has been a key attraction for foreign investors.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783656575207\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783656575207","offer_id":39446916104285,"sku":"9783656575207","price":9.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/24275188-6afa-4270-884d-b8128e5aac16.jpg?v=1778303441","url":"https:\/\/shop.autorenwelt.de\/en\/products\/market-entry-strategy-von-amos-kamau","provider":"Autorenwelt Shop","version":"1.0","type":"link"}