{"product_id":"marconis-wireless-and-the-rhetoric-of-a-new-technology-von-aaron-toscano","title":"Marconi's Wireless and the Rhetoric of a New Technology","description":"This book examines the discourse surrounding the wireless, created by the Anglo-Italian inventor Guglielmo Marconi. The wireless excited early twentieth-century audiences before it even became a viable black box technology. The wireless adhered to modernist values—speed, efficiency, militarization, and progress. Language surrounding the wireless is a form of technical communication, overlooked by today’s practitioners. This book establishes a broader definition for technical communication by examining a selection of the discourse surrounding Marconi's wireless. The book’s main themes are the following: 1) technical communication is all discourse surrounding technology, 2) the field of technical communication (or technical writing) should incorporate analyses of discourse surrounding technologies into its epistemology, 3) the wireless is a product of the society from which it comes (early twentieth-century Western civilization), and 4) the discourse surrounding the wireless is infused with tropes of progress—speed, efficiency, evolution, and ahistoricity.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9789400739765\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9789400739765","offer_id":40571293991005,"sku":"9789400739765","price":53.45,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/6ac86cd9-3bae-4b49-8155-9a807e04c46b.jpg?v=1775628264","url":"https:\/\/shop.autorenwelt.de\/en\/products\/marconis-wireless-and-the-rhetoric-of-a-new-technology-von-aaron-toscano","provider":"Autorenwelt Shop","version":"1.0","type":"link"}