{"product_id":"managing-customer-profitability-in-a-saturated-and-competitive-market-von-hsiao-fan-wang-und-wei-kuo-hong","title":"Managing Customer Profitability in a Saturated and Competitive Market","description":"\u003cp\u003eIn a saturated and competitive market, the dynamic  nature of customers'' behavior increases the  unsteadiness and unpredictability of customer  profitability, making marketing planning and tactics  development inefficient and ineffective. This book  provides a framework of Customer Profitability  Management (CPM) and its implementation that enables  a firm to be more responsive to customer needs and  facilitates the growth of customer equity.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844307399\"\u003e\u003ch3\u003eA Systematic Approach\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844307399","offer_id":39469997949021,"sku":"9783844307399","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/5b6e9045-580e-4833-adc6-0646843318ee.jpg?v=1776231724","url":"https:\/\/shop.autorenwelt.de\/en\/products\/managing-customer-profitability-in-a-saturated-and-competitive-market-von-hsiao-fan-wang-und-wei-kuo-hong","provider":"Autorenwelt Shop","version":"1.0","type":"link"}