{"product_id":"management-marketing-communication-model-for-the-performing-arts-von-stanley-ohenhen","title":"Management \u0026 Marketing Communication Model for the Performing Arts","description":"\u003cp\u003eThe performing arts institutions in Nigeria - profit and non-profit alike - cannot be said to have been economically viable, having been inundated by a myriad of socio-economic and professional challenges. However, the Musical Society of Nigeria (MUSON), a non-profit performing arts institution founded in 1983 has survived and thrived remarkably. This book explored a comprehensive investigation of the management and marketing communications strategies of the MUSON, that has enabled the society remain an economically viable performing arts institution, with a view to proffering the identified strategies as critical success factors for the general performing arts and culture sub-sector. The Performing arts institutions in Nigeria and indeed any where else in the world, be it public or private sector-run, can survive, thrive and be economically viable through a diligent application of key management and marketing communications strategies as consistently engaged by the founders and administrators of the MUSON. This book is a veritable resource dossier for scholars, practitioners and policy formulators and implementors in the performing arts and culture sub-sector globally.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659824128\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783659824128","offer_id":39434409771101,"sku":"9783659824128","price":79.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/e0936acf-90e3-426b-b3f3-1b06f2d24911.jpg?v=1776055065","url":"https:\/\/shop.autorenwelt.de\/en\/products\/management-marketing-communication-model-for-the-performing-arts-von-stanley-ohenhen","provider":"Autorenwelt Shop","version":"1.0","type":"link"}