{"product_id":"management-case-study-amazon-analysis-and-decision-making-von-ricardo-escoda","title":"Management Case Study Amazon. Analysis and Decision Making","description":"\u003cp\u003eCase Study from the year 2018 in the subject Business economics - General, grade: 1,7, International School of Management, Campus Munich, language: English, abstract: As the number of publications referring to Amazon increased formidable during the last years, it is a highly discussed retail brand, which is becoming more and more important. In July 2016, the UK trade marketing association DMA1 published a study showing Amazon as favorite retail brand amongst competitors like John Lewis, Marks \u0026amp; Spencer, eBay and ASOS. Every fourth of the 1000 participants voted for Amazon, even though they were not given a shortlist with answers, but an empty text-box to fill in their favorable retail brand.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis paper deals with aspects referring to the research fields Advanced Strategic Man- agement, Business Development and International Business Game. At the end of each part a summary with the most fundamental information helps to build a broad overview.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783668705111\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783668705111","offer_id":39452315943005,"sku":"9783668705111","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/dbf9badb-e2a6-44b2-8acf-c816cbc9b34c.jpg?v=1778473902","url":"https:\/\/shop.autorenwelt.de\/en\/products\/management-case-study-amazon-analysis-and-decision-making-von-ricardo-escoda","provider":"Autorenwelt Shop","version":"1.0","type":"link"}