{"product_id":"malaysian-medical-tourism-industry-von-eugene-yeoh","title":"Malaysian Medical Tourism Industry","description":"\u003cp\u003eThe medical tourism industry has been growing drastically. But the challenge of targeting the right segment and maximising limited resources remains a challenge. The main purpose of this study was to develop a patient satisfaction model for the Malaysian medical tourism industry. This research utilised Mixed Methodology with greater emphasis on quantitative; phase 1 being qualitative and phase 2 being quantitative. Over 500 medical tourists all over Malaysia responded to the questionnaire. The main hypothesis was to identify how the various dimensions ¿ medical service quality, customer satisfaction, patient criteria, and hospital criteria ¿ would predict the medical tourists¿ behavioural intention. Structural Equation Modelling was employed to perform the analysis; with the aid of AMOS software. The results indicated that there is a relationship between all variables with behavioural intention thus, answering the main objective of this research that is to identify a working model for the industry. The implication of this study suggests that improving customer satisfaction will increase patronage in the medical centres. Thus, reducing operation cost in such competitive environment.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659336768\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783659336768","offer_id":39485345267805,"sku":"9783659336768","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/e72f92b0-789c-4797-b397-ee1bafad5d9f.jpg?v=1774935290","url":"https:\/\/shop.autorenwelt.de\/en\/products\/malaysian-medical-tourism-industry-von-eugene-yeoh","provider":"Autorenwelt Shop","version":"1.0","type":"link"}