{"product_id":"luxury-retailing-in-china-von-yuting-tang","title":"Luxury retailing in China","description":"\u003cp\u003eShorttitleWith a booming macro economic environment,  China is expected to have 250 million consumers who  can afford luxury brands, according to the estimates  by China''s Association of Branding Strategy (Chadha  \u0026amp; Husband, 2007: p140). In this dissertation, the  background of China''s luxury industry is briefly  introduced in the first part, and also including  current developments. In the second part, a  discussion is made of the luxury consumers.  Consequently, a census of those consumers is made  mainly by their age. People live in different social  backgrounds and have adopted significantly different  buying attitudes. Thus the social and economic  changes since the establishment of the People''s  Republic of China are introduced in the second part.  In the third part, a conclusion has been made based  on the discussions of the previous parts about who  the current consumers are and who the future core  market segments will be. Consequently a perspective  of the future development of the industry is  discussed in the third part.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844314823\"\u003e\u003ch3\u003e--a consumer-based perspective for the future development of luxury companies in the Chinese market\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844314823","offer_id":39469967671389,"sku":"9783844314823","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/030a862a-4e4d-4992-ad8b-acc2632f4517.jpg?v=1779596077","url":"https:\/\/shop.autorenwelt.de\/en\/products\/luxury-retailing-in-china-von-yuting-tang","provider":"Autorenwelt Shop","version":"1.0","type":"link"}