{"product_id":"luxury-e-branding-in-greater-china-von-en-ying-lin","title":"Luxury E-Branding in Greater China","description":"\u003cp\u003ethe current study will explore luxury brand websites  in Chinese and English language in terms of website  characteristics, standardization versus adaptation,  product category, country of origin, cultural  viewpoints and authenticity. The overall  contribution of this research is to forward and  apply theoretical perspectives to luxury online  branding strategy and tactics. The research will be  the first content analysis study in luxury online  branding in China market as well. The integrated  authenticity model and luxury brands authenticity  index will contribute greatly in luxury branding  research. Finally, the findings will be utilized by  both industry and new media professionals as a  practical outline for effective online branding in  the market of China.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838352879\"\u003e\u003ch3\u003eproduct category, country-of-origin, and authenticity\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838352879","offer_id":39499070603357,"sku":"9783838352879","price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/86c78700-57c8-46e0-b70b-e284a574228d.jpg?v=1776319208","url":"https:\/\/shop.autorenwelt.de\/en\/products\/luxury-e-branding-in-greater-china-von-en-ying-lin","provider":"Autorenwelt Shop","version":"1.0","type":"link"}