{"product_id":"low-income-consumers-as-a-source-of-innovation-von-aline-kramer","title":"Low-Income Consumers as a Source of Innovation","description":"The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783658089290\"\u003e\u003ch3\u003eInsights from Idea Competitions in Brazilian Low-Income Communities\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783658089290","offer_id":40590713585757,"sku":"9783658089290","price":53.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/a9a55777-14b1-46c8-9223-63c87dc2a1df.jpg?v=1775621581","url":"https:\/\/shop.autorenwelt.de\/en\/products\/low-income-consumers-as-a-source-of-innovation-von-aline-kramer","provider":"Autorenwelt Shop","version":"1.0","type":"link"}