{"product_id":"jekonomika-mody-von-mihail-shheglow","title":"Jekonomika mody","description":"\u003cp\u003eV monografii obosnowana prinadlezhnost' kategorii «moda» k predmetu äkonomicheskoj teorii. Predstawlena struktura industrii mody, klassificirowany i oharakterizowany sostawlqüschie eö älementy. Proweden retrospektiwnyj istoricheskij analiz i issledowanie tekuschih tendencij rynkow industrii mody wo Francii i Rossii, wyqwleny global'nye determinanty ego razwitiq. Sformulirowana komplexnaq teoretiko-metodologicheskaq osnowa issledowaniq konkurentosposobnosti predpriqtij industrii mody.  Krome togo, priwedeny prakticheskie rekomendacii po powysheniü urownq konkurentosposobnosti predpriqtij otrasli, posredstwom wnedreniq reputacionnoj strategii, uprawleniq reputacionnym kapitalom, a takzhe mer gosudarstwenno-chastnogo partnerstwa.    Monografiq orientirowana na studentow wuzow, aspirantow, nauchnyh rabotnikow, a takzhe lic, weduschih predprinimatel'skuü deqtel'nost' w industrii mody.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783847323785\"\u003e\u003ch3\u003eTeoriq i praktika konkurentosposobnosti predpriqtij industrii mody\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783847323785","offer_id":39493638946909,"sku":"9783847323785","price":68.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/39c38e1d-056f-4a05-b725-a631d448eaeb.jpg?v=1757656515","url":"https:\/\/shop.autorenwelt.de\/en\/products\/jekonomika-mody-von-mihail-shheglow","provider":"Autorenwelt Shop","version":"1.0","type":"link"}