{"product_id":"internet-influence-in-it-b2b-markets-von-hitesh-gupta","title":"Internet Influence in IT B2B Markets","description":"\u003cp\u003eAbout the Book :  The B2B marketplace in Indian Information Technology  sector is going through a transformation. Both  existing and new players are experimenting with new  purchasing solutions through internet as they lack a  seamless flow of information among customers,  suppliers and their employees.   One of the most important concern for marketing  managers of today is the way business organisations  purchase products. In fact, people involved in the  purchase process form buying centre in purchase  process; some say it as a complex and dynamic process  that requires plenty of information and in reality  internet is a vast source of that information which  can have an influence upon purchase to a great  extent.  Business organisations have been forced to adapt  their purchase process due to the recent developments  in internet environments. The internet offers a blend  of opportunities to the rganizations due to its  speed, variety, control, communication access and  strong distribution. Therefore, the book investigates  the internet influence in information technology B2B  markets of Indian Sub-continent.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844381566\"\u003e\u003ch3\u003eExploratory Study on Internet Influence in Indian Sub-continent\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844381566","offer_id":39493494603869,"sku":"9783844381566","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/a8616352-1ced-4e5f-8348-a87f01f1dd6e.jpg?v=1759211352","url":"https:\/\/shop.autorenwelt.de\/en\/products\/internet-influence-in-it-b2b-markets-von-hitesh-gupta","provider":"Autorenwelt Shop","version":"1.0","type":"link"}