{"product_id":"international-sport-marketing-von-hans-westerbeek","title":"International Sport Marketing","description":"\u003cp\u003eThe purpose of the study presented in this book was  to identify place-specific dimensions of service  quality in spectator sport settings (in this case  football) and determine if the importance of these  dimensions differed across cultures. Appreciating  and dealing with differences in (local or national)  culture are one of the most critical success  factors when developing international marketing  strategies. As such this study has made a  contribution to the body of knowledge in regard to  international marketing in the sport industry.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838334011\"\u003e\u003ch3\u003eAbout service quality in the football industry\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838334011","offer_id":39499097866333,"sku":"9783838334011","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/68461576-be62-4d97-a842-2cbd36c4ea24.jpg?v=1775626265","url":"https:\/\/shop.autorenwelt.de\/en\/products\/international-sport-marketing-von-hans-westerbeek","provider":"Autorenwelt Shop","version":"1.0","type":"link"}