{"product_id":"international-marketing-dynamics-von-faustino-taderera","title":"International Marketing Dynamics","description":"\u003cp\u003eThe author, Faustino Taderera, a distinguished  university lecturer, researcher, international  business and exports strategist had in mind five  important objectives in writing this breakthrough  and unique textbook: - To create an all in one key reference and  set book for students taking advanced studies in  International Marketing. - To assist international marketing  practitioners, lawyers, bankers, researchers,  insurers, TPOs and Government departments get a  comprehensive guide and reference book in their day  to day work - Contribute to academia through the  development of the highly complex, rich and growing  international marketing profession which is now  taking centre stage in business both public and  private. - Bring the reality of the critical importance  of international marketing as the creator of the all  important foreign currency required to service and  oil world trade - Give the busy college and university  professor\/lecturer an easy to follow and highly  analytical\/comprehensive set book to use in  teaching, setting examinations and creating marking  guides.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838362724\"\u003e\u003ch3\u003eInternational Marketing, Globalisation, Strategy\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838362724","offer_id":39469202571357,"sku":"9783838362724","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/618327c2-8d60-47a6-9b71-3ed1c1a241e1.jpg?v=1759036527","url":"https:\/\/shop.autorenwelt.de\/en\/products\/international-marketing-dynamics-von-faustino-taderera","provider":"Autorenwelt Shop","version":"1.0","type":"link"}