{"product_id":"insanely-simple-the-obsession-that-drives-apples-success-von-ken-segall","title":"Insanely Simple","description":"\u003cp\u003eKen Segall worked closely with Steve Jobs as an agency creative director for NeXT and Apple. He was a member of the team that created Apple's legendary 'Think Different' campaign, and he's responsible for that little \"i\" that's a part of Apple's most popular products. Segall has also served as creative director for IBM, Intel, Dell, and BMW. He blogs about technology and marketing at kensegall.com\/blog, and has fun with it all at scoopertino.com. Follow Segall on Twitter: @ksegall\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9780670921195\"\u003e\u003ch3\u003eThe Obsession That Drives Apple's Success\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9780670921195","offer_id":39415176462429,"sku":"9780670921195","price":16.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/5a8fe066-e11a-4f32-9acb-8063a35f2d8b.jpg?v=1780632807","url":"https:\/\/shop.autorenwelt.de\/en\/products\/insanely-simple-the-obsession-that-drives-apples-success-von-ken-segall","provider":"Autorenwelt Shop","version":"1.0","type":"link"}