{"product_id":"impact-of-customer-satisfaction-von-paul-van-wingerden","title":"Impact of Customer Satisfaction","description":"\u003cp\u003eThe notion that intangible assets significantly adds firm value has reached both researchers and managers over the last decade. Nakamura(1999),  estimates the capitalized value of them to  be in excess of $6 trillion. Intangible assets are  suggested to positively influence shareholder value  by increasing cash flows and lowering the volatility  of a firm''s cash flows (Srivastava, Shervani \u0026amp;  Fahey, 1998). Proponents of the use of such  intangible assets suggest they are critical to firm  value (Aaker \u0026amp; Jacobson 2001; Srivastava, Shervani \u0026amp;  Fahey 1998). The measurement of intangible assets is  however challenging and often subject to discussion.  One of these intangible assets that has attracted  the attention of researchers is customer  satisfaction. However there seems to be mixed  evidence of customer satisfaction leading to  enhanced financial performance. This study examines  the effect of customer satisfaction on a firm''s cost  of equity capital. More precisely this paper aims to  examine the effect of customer satisfaction on the  rate of return that the market implicitly uses to  discount the expected future cash flows of the firm.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844312270\"\u003e\u003ch3\u003eon the Implied Cost of Equity Capital\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844312270","offer_id":39495923433565,"sku":"9783844312270","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/263d4c65-3f2a-43cb-86de-2531f34a87e1.jpg?v=1757825831","url":"https:\/\/shop.autorenwelt.de\/en\/products\/impact-of-customer-satisfaction-von-paul-van-wingerden","provider":"Autorenwelt Shop","version":"1.0","type":"link"}