{"product_id":"imidzh-bibliotek-von-mihail-matweew-1","title":"Imidzh bibliotek","description":"\u003cp\u003eV rabote prowoditsq komplexnoe osmyslenie   problemy imidzha bibliotek, bibliotekarej i   bibliotechnoj professii, sposobstwuüschee preodoleniü   razrywa mezhdu razlichnymi urownqmi teoreticheskih   znanij ob imidzhe i sferoj ih prakticheskogo   primeneniq. V knige rassmatriwaetsq sowokupnost'   chastnyh imidzhej, obrazuüschih w celom imidzh biblioteki   kak social'nogo instituta, a takzhe obosnowywaütsq   osnownye polozheniq nowoj nauchnoj discipliny ¿   bibliotechnoj imidzhelogii.  V nastoqschem issledowanii analiziruütsq predstawleniq   o bibliotekah, suschestwuüschie w massowom soznanii,   wzglqdy samih bibliotekarej i wliqnie na imidzh   obrazow iz hudozhestwennoj literatury, fil'mow i   pressy. V texte raboty priwoditsq opredelenie   imidzha bibliotek, perechislqütsq osnownye faktory,   wliqüschie na imidzh, analiziruütsq osnownye koncepcii   imidzha, wyqwlqütsq prichiny suschestwowaniq negatiwnyh   predstawlenij o professii bibliotekarq i dr.  Kniga sostoit iz semi glaw, spiska literatury i 6   prilozhenij. Publikaciq proizwoditsq w dwuh chastqh.   Dannoe izdanie mozhet predstawlqt' interes dlq   bibliotekarej, imidzhmejkerow, sociologow,   literaturowedow, kul'turologow i filosofow.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783843314626\"\u003e\u003ch3\u003eProshloe, nastoqschee, buduschee  Chast' I\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783843314626","offer_id":39469255819357,"sku":"9783843314626","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/8ec9e818-d732-418e-9c91-37165b6a2fc2.jpg?v=1756184871","url":"https:\/\/shop.autorenwelt.de\/en\/products\/imidzh-bibliotek-von-mihail-matweew-1","provider":"Autorenwelt Shop","version":"1.0","type":"link"}