{"product_id":"how-brands-grow-von-jenni-romaniuk-und-bryon-sharp","title":"How Brands Grow","description":"\u003cp\u003eHow Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9780190330026\"\u003e\u003ch3\u003eIncluding Emerging Markets, Services, Durables, B2B and Luxury Brands\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Hardcover - 9780190330026","offer_id":39755647909981,"sku":"9780190330026","price":36.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/2c2a8f7e-9df8-4b02-a07d-8236a4cfea4f.jpg?v=1781582762","url":"https:\/\/shop.autorenwelt.de\/en\/products\/how-brands-grow-von-jenni-romaniuk-und-bryon-sharp","provider":"Autorenwelt Shop","version":"1.0","type":"link"}