{"product_id":"group-identity-between-parent-company-and-foreign-subsidiaries-von-robert-habchi","title":"Group identity: between parent company and foreign subsidiaries","description":"\u003cp\u003eIn 2011, France was the leading European country with 5.3 million employees in its subsidiaries worldwide, ahead of Germany and the United Kingdom. In addition, and still in 2011, French-controlled multinational companies had more than half of their global activity and employment abroad. Outward sales\", i.e. subsidiaries abroad, even represented 1,400 billion euros in 2011, equivalent to 69% of French GDP. However, it should be taken into consideration that this relocation requires the application of certain precise rules to be effective. Indeed, each country has its own specificities, i.e. - tax policy, social environment, purchasing power of the population, traditions - which the multinational must take into account to achieve its objectives. Management and internal communication problems can also hinder the expansion of foreign-based subsidiaries. One of the most important questions is how to strengthen the cooperation\/identity of a group between its parent company and its foreign subsidiaries. This issue is the subject of this book.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786204145181\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786204145181","offer_id":39482554581085,"sku":"9786204145181","price":39.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/41eab786-3776-45dc-adf2-86174f9bbbac.jpg?v=1758877818","url":"https:\/\/shop.autorenwelt.de\/en\/products\/group-identity-between-parent-company-and-foreign-subsidiaries-von-robert-habchi","provider":"Autorenwelt Shop","version":"1.0","type":"link"}