{"product_id":"greenpeaces-unfriend-coal-campaign-and-facebook-a-case-study-von-joel-diener","title":"Greenpeace's Unfriend Coal Campaign and Facebook. A Case Study","description":"\u003cp\u003eScript from the year 2014 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1,0, Catholic University Eichstätt-Ingolstadt, course: Vorlesung Advanced Business Ethics, language: English, abstract: Once Facebook announced its plan to build a facility in Prineville, it was confronted with critics from the society lead by Greenpeace through their official Facebook profile and Youtube video. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGreenpeace objected the decision of Facebook to work with an energy supplier (PacifiCorp) who produces the energy mostly from coal. Greenpeace stated that Facebook should set a positive example for the industry and is financial secured to influence the mixture of their energy supply.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSo now is the question which strategies are possible for Facebook to realize the plan for the facility which will support the economical weak community without endangering their reputation?\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783668048027\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783668048027","offer_id":39442135810141,"sku":"9783668048027","price":13.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/50697e8c-4569-41d6-8308-5f1a31bd91a7.jpg?v=1778646299","url":"https:\/\/shop.autorenwelt.de\/en\/products\/greenpeaces-unfriend-coal-campaign-and-facebook-a-case-study-von-joel-diener","provider":"Autorenwelt Shop","version":"1.0","type":"link"}