{"product_id":"going-global-starting-small-the-rise-of-the-mini-multinational-von-jonny","title":"Going Global, Starting Small: The Rise of the Mini-Multinational","description":"\u003cp\u003eForget the image of giant corporations conquering international markets. The mini-multinational is emerging as a powerful force. These smaller companies bypass the traditional path to global dominance, opting for a \"think global, act local\" approach. They leverage technology and remote talent to establish a presence in multiple countries, often focusing on niche markets. While lacking the size of traditional multinationals, mini-multinationals are agile and adaptable. They can quickly respond to local needs and capitalize on opportunities before larger players catch on. Their success story challenges the one-size-fits-all model of internationalization, demonstrating that global ambitions can start small and scale rapidly\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783384232434\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783384232434","offer_id":48687442559301,"sku":"9783384232434","price":26.39,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/097f75e7-5c32-49ce-8c12-90e3b261d47c.jpg?v=1776490551","url":"https:\/\/shop.autorenwelt.de\/en\/products\/going-global-starting-small-the-rise-of-the-mini-multinational-von-jonny","provider":"Autorenwelt Shop","version":"1.0","type":"link"}