{"product_id":"go-to-market-strategy-using-risk-managed-marketing-a-real-life-case-study-on-k-bear-von-anthony-van-eeckhout","title":"Go-To-Market Strategy using Risk-Managed Marketing","description":"\u003cp\u003eThe company of the book Is K-Bear, LLC, whose CEO has the exclusive rights to sell and distribute eucalyptus products from FGB, Australia in the United States. The Go-To-Market Strategy consists of a number of steps: Starting with a goal setting process, employing the Weaknesses, Opportunities, Threats, and Strengths Under Planning (WOTS-UP analysis) in which Marketing Works helps determine the internal Strengths and Weakness and external Threats and Opportunities mapping them to the marketing mix; establishing competitive advantages and barriers to entry; budgeting based on estimated sales and associated costs; and then determining the likelihood of the outcome of a conservative, moderate and aggressive marketing strategy. Once the client approves the Go-To-Market Strategy, it will be implemented, thus launching K-Bear and its products in the market\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659827037\"\u003e\u003ch3\u003eA real life case study on K-Bear\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783659827037","offer_id":39450536902749,"sku":"9783659827037","price":39.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/194fa20a-34c1-4b3c-95cd-aa716cf38dcc.jpg?v=1749104778","url":"https:\/\/shop.autorenwelt.de\/en\/products\/go-to-market-strategy-using-risk-managed-marketing-a-real-life-case-study-on-k-bear-von-anthony-van-eeckhout","provider":"Autorenwelt Shop","version":"1.0","type":"link"}