{"product_id":"globalnyj-marketing-von-sixbert-sangwa","title":"Global'nyj marketing","description":"\u003cp\u003eGlobalizaciq sowremennogo rynka pred#qwlqet mnogo nowyh trebowanij k specialistu po marketingu. Neobhodimo ne tol'ko prinimat' wazhnye resheniq o tom, na kakih rynkah i segmentah stran uchastwowat' i kakie sposoby whoda ispol'zowat', no i specialist po marketingu dolzhen wnosit' swoj wklad w razrabotku marketingowyh strategij dlq ätih stran i koordinirowat' ih realizaciü. V perwoj glawe dannogo otcheta predstawleny strategicheskie koncepcii marketinga, celi i principy global'nogo marketinga i sootwetstwuüschie strategii. Vo wtoroj glawe my analiziruem sredu global'nogo marketinga, fokusiruqs' na äkonomicheskih, social'nyh, politicheskih i tehnologicheskih faktorah, kotorye neobhodimo uchitywat' pered globalizaciej biznesa. V to wremq kak tret'q glawa pokazywaet, kak uluchshit' biznes-innowacii na global'nom rynke, w chetwertoj glawe rassmatriwaütsq razlichnye metody prowedeniq issledowaniq mezhdunarodnogo rynka, uluchsheniq marketingowyh kommunikacij i opredeleniq priwlekatel'noj strany. Vo wtoroj chasti na primere kompanii Amazon kritikuetsq utwerzhdenie: \"Luchshie marketingowye strategii ne naprawleny swerhu wniz, oni naprawleny wownutr', nachinaq s potrebnostej i zhelanij klientow\".\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786204938868\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786204938868","offer_id":40322171502685,"sku":"9786204938868","price":19.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/a18b0495-713a-48d3-8ade-4f50e1669321.png?v=1758344292","url":"https:\/\/shop.autorenwelt.de\/en\/products\/globalnyj-marketing-von-sixbert-sangwa","provider":"Autorenwelt Shop","version":"1.0","type":"link"}