{"product_id":"future-trends-in-conference-tourism-successful-marketing-strategies-von-julia-peis","title":"Future trends in conference tourism","description":"\u003cp\u003eRevision with unchanged content. The main purpose of this book is to find out those future trends which  will deeply influence conference tourism and the research of  appropriate marketing strategies. It compares Hong Kong and Vienna,  which are both representative cities of the conference tourism in Asia  and Europe respectively.  A portfolio analysis of both conference cities was made to facilitate a  direct comparison. In order to define future trends in conference  tourism, the author used a funnel-system. First global trends were  analysed, followed by trends in Asia and Europe. After a categorisation  of the future trends in tourism, new directions for conference tourism  were established.  Future trends in conference tourism have been categorised in six  sections which are explained in the book. The destination which will be  the first to orientate its marketing strategies according to these trends  could have an enormous advantage in the future. In order to compare  Hong Kong's and Vienna's marketing strategies with each other a three  dimensional consideration consisting of a historical, a cultural and an  economical axis was made.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783639402551\"\u003e\u003ch3\u003eSuccessful marketing strategies\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783639402551","offer_id":39439061778525,"sku":"9783639402551","price":68.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/d4b4cc6c-72c2-4776-928f-c3e3950df6ef.jpg?v=1774934571","url":"https:\/\/shop.autorenwelt.de\/en\/products\/future-trends-in-conference-tourism-successful-marketing-strategies-von-julia-peis","provider":"Autorenwelt Shop","version":"1.0","type":"link"}