{"product_id":"formirowanie-programmy-potrebitelskoj-loqlnosti-k-strahowoj-kompanii-von-mihail-sawchuk","title":"Formirowanie programmy potrebitel'skoj loql'nosti k strahowoj kompanii","description":"\u003cp\u003eV rabote \"Formirowanie programmy potrebitel'skoj loql'nosti k strahowoj kompanii\" issleduetsq problematika sohraneniq portfelq klientow strahowoj kompanii s pomosch'ü programmy loql'nosti.     Predlagaemaq chitatelü kniga predstawlqet nesomnennyj nauchnyj i prakticheskij interes, t.k. w nej ne tol'ko issledowany osobennosti formirowaniq  wzaimootnoshenij s klientami na strahowom rynke, no i predlozhen komplexnyj podhod k wnedreniü programmy loql'nosti na osnowe sistemy cennostnyh urownej, pozwolqüschej sozdawat' atributy strahowogo produkta i priwilegii programmy loql'nosti pod zadannuü potrebitel'skuü cennost'.     Kniga budet interesna marketologam, specialistam i rukowoditelqm strahowyh kompanij, zainteresowannym w sohranenii klientskogo portfelq. Predlagaemye awtorom idei mogut byt' takzhe ispol'zowany w uchebnom processe wysshih uchebnyh zawedenij.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783845437989\"\u003e\u003ch3\u003eTehnologii sozdaniq cennosti dlq priwlecheniq i uderzhaniq klientow\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783845437989","offer_id":39494563332189,"sku":"9783845437989","price":68.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/a762d469-2c40-4eec-8bf1-db9335a1ed88.jpg?v=1757826135","url":"https:\/\/shop.autorenwelt.de\/en\/products\/formirowanie-programmy-potrebitelskoj-loqlnosti-k-strahowoj-kompanii-von-mihail-sawchuk","provider":"Autorenwelt Shop","version":"1.0","type":"link"}