{"product_id":"formirowanie-imidzha-w-informacionnoj-akonomike-von-igor-belskih","title":"Formirowanie imidzha w informacionnoj äkonomike","description":"\u003cp\u003eSowremennyj mir stroitsq po principu total'nogo doweriq potrebitelq k firme, izbiratelq k prawitel'stwu, turista k territorii, zhitelq doma k stroitelü, woennogo k oruzhiü, inwestora k banku. V osnowe ih obschego doweriq - publichnyj imidzh.      Kak postroit' ego äffektiwno w uslowiqh informacionnogo mira? Vyderzhat' uslowiq sil'noj konkurencii global'nogo mira? Sozdat' isklüchitel'nyj urowen' doweriq u kontragenta w uslowiqh snizheniq potrebitel'skoj aktiwnosti?       Awtor, opiraqs' na nacional'nyj opyt Rossii i mezhdunarodnuü praktiku, pytaetsq dat' otwety na postawlennye woprosy.      V chastnosti, analiziruütsq global'nye processy sliqniq obraza kompanii i nacional'noj äkonomiki na wnutrennih i wneshnih rynkah. Po mneniü awtora, imidzh äto wazhnoe sredstwo formirowaniq dopolnitel'nogo sprosa na towarnom potrebitel'skom, inwesticionnom i drugih rynkah informacionnogo mira.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783846528808\"\u003e\u003ch3\u003eOrganizacionnye aspekty\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783846528808","offer_id":39471405858909,"sku":"9783846528808","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/c0051a6e-e9d2-4a7a-897c-dcd9a7b4f3ce.jpg?v=1757912427","url":"https:\/\/shop.autorenwelt.de\/en\/products\/formirowanie-imidzha-w-informacionnoj-akonomike-von-igor-belskih","provider":"Autorenwelt Shop","version":"1.0","type":"link"}