{"product_id":"focus-on-the-end-user-theory-and-practice-in-website-localization-von-cristian-lako","title":"Focus on the End-User","description":"\u003cp\u003eFocus on the End-User is an invitation to (re)consider translation and localization processes from the perspective of the end-user, by looking at statistical data, provided by search engines. Search engines can function as an online communication mediator between companies and potential buyers, even more so when inter-lingual communication is involved. A termbase built on data from search engines can be employed in translation and localization as a pre-validated glossary source, by analyzing the input of search engine users. Thus, by using common signifiers, the communication gap is closed, a common ground is reached. A book revisiting key concepts in Translation Studies and Website Localization from various perspectives, with a key focus on the end-user, as the ultimate receiver of the intended message.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786203196115\"\u003e\u003ch3\u003eTheory and Practice in Website Localization\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9786203196115","offer_id":39460378902621,"sku":"9786203196115","price":87.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/7e18eb23-a77c-4835-92b9-958463bd0325.jpg?v=1775710655","url":"https:\/\/shop.autorenwelt.de\/en\/products\/focus-on-the-end-user-theory-and-practice-in-website-localization-von-cristian-lako","provider":"Autorenwelt Shop","version":"1.0","type":"link"}