{"product_id":"flip-the-script-getting-people-to-think-your-idea-is-their-idea-von-oren-klaff-1","title":"Flip the Script","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThis book will change the way you think about persuasion, and have you closing deals in no time.\u003cbr\u003e \u003c\/b\u003e\u003cbr\u003e These days, it's just not enough to make a great pitch. Over decades of being marketed, pitched, sold (and lied) to, we've grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we're told what to think, our defences go up.\u003cbr\u003e\u003cbr\u003e That's why Oren Klaff, bestselling author of \u003ci\u003ePitch Anything\u003c\/i\u003e, has devised a new approach to persuasion based on a simple insight: everyone trusts their own ideas. Instead of pushing your idea on your buyer, guide them to discover it on their own and they will get excited about it. \u003cbr\u003eIn \u003ci\u003eFlip the Script\u003c\/i\u003e, Klaff breaks down this insight into a series of actionable steps packed with examples of the long-shot and hilarious deals that Klaff has pulled off for the most entertaining, informative masterclass in dealmaking you'll find anywhere.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e'In \u003ci\u003eFlip the Script \u003c\/i\u003eOren Klaff gives readers powerful tools that will help them get what they want . . . his techniques will show you how to create an entirely different dynamic. A game-changing read' \u003c\/b\u003eDaymond John, co-star of Shark Tank and author of \u003ci\u003eThe Power of Broke \u003c\/i\u003eand \u003ci\u003eRise and Grind\u003c\/i\u003e\u003cbr\u003e \u003cb\u003e\u003cbr\u003e 'Oren Klaff is one of the most engaging writers in the business world today. \u003ci\u003eFlip the Script\u003c\/i\u003e is hugely entertaining - you'll find yourself eagerly turning the pages . . . then suddenly look up and realise he's just taught you a whole new set of complex sales techniques, and somehow made it fun'\u003c\/b\u003e Matthew Dixon, co-author of \u003ci\u003eThe Challenger Sale\u003c\/i\u003e\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9780349418858\"\u003e\u003ch3\u003eGetting People to Think Your Idea is Their Idea\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9780349418858","offer_id":39414788751453,"sku":"9780349418858","price":16.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/7ab5083a-4ebe-4502-9c3e-fbc65bc1e433.jpg?v=1781841922","url":"https:\/\/shop.autorenwelt.de\/en\/products\/flip-the-script-getting-people-to-think-your-idea-is-their-idea-von-oren-klaff-1","provider":"Autorenwelt Shop","version":"1.0","type":"link"}