{"product_id":"financial-times-guide-to-business-development-the-von-ian-cooper","title":"Financial Times Guide to Business Development, The","description":"\n                                \n                \u003cp\u003e\n                                        With over 650 tips, tactics, techniques and thought provoking business questions, \n                    \n                    \u003ci\u003eThe Financial Times Guide to New Business Development\u003c\/i\u003e\n                                         is \n                    \n                    \u003ci\u003ethe\u003c\/i\u003e\n                                         authoritative, down-to-earth guide to attracting more customers and clients, getting them to pay the prices you want and influencing them to recommend others to buy from you as well.\n                \n                \u003c\/p\u003e\n                                \n                \u003cul\u003e\n                                         \n                    \n                    \u003cli\u003eWhat do we have to do to be more successful?  \u003c\/li\u003e\n                                        \n                    \u003cli\u003e   \u003c\/li\u003e\n                                        \n                    \u003cli\u003eHow do we attract new customers and clients?  \u003c\/li\u003e\n                                        \n                    \u003cli\u003e   \u003c\/li\u003e\n                                        \n                    \u003cli\u003eHow do we work more effectively with the customers or clients we already have?  \u003c\/li\u003e\n                                        \n                    \u003cli\u003e   \u003c\/li\u003e\n                                        \n                    \u003cli\u003eHow do we generate more profit?\u003c\/li\u003e\n                                    \n                \u003c\/ul\u003e\n                                \n                \u003cp\u003e \u003c\/p\u003e\n                                \n                \u003cp\u003eBy the time you have read and digested the 650+ tips, tools, techniques and strategic questions in this book you will have the answers to all of these questions. You will also know what to do to get bigger and better results. \u003c\/p\u003e\n                                \n                \u003cp\u003e \u003c\/p\u003e\n                                \n                \u003cp\u003e\n                                        “\n                    \n                    \u003ci\u003eI am 100% confident that you will find the book engaging, provocative and informative and that, if you follow the steps, you will automatically experience massive improvements in your business development results\u003c\/i\u003e\n                                        .” \n                    \n                    \u003cb\u003e– Ian Cooper\u003c\/b\u003e\n                                    \n                \u003c\/p\u003e\n                                \n                \u003cp\u003e\n                                        \n                    \u003cb\u003e\u003c\/b\u003e\n                                         \n                \n                \u003c\/p\u003e\n                                \n                \u003cp\u003e\n                                        \n                    \u003cb\u003eShortlisted for the Innovation and Entrepreneurship category in the 2012 Chartered Management Institute's Management Book of the Year Awards.\u003c\/b\u003e\n                                    \n                \u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9780273759539\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9780273759539","offer_id":55048688894277,"sku":"9780273759539","price":28.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/57a6eb9c-4020-42b4-8362-3777678ed973.jpg?v=1780372902","url":"https:\/\/shop.autorenwelt.de\/en\/products\/financial-times-guide-to-business-development-the-von-ian-cooper","provider":"Autorenwelt Shop","version":"1.0","type":"link"}