{"product_id":"factors-that-influence-on-b2b-it-websites-effectiveness-von-valeriya-zhukova","title":"Factors that influence on B2B IT website's effectiveness","description":"\u003cp\u003eEssay from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , course: Digital marketing, language: English, abstract: To provide a holistic picture of B2B e-commerce and factors that influence on website¿s effectiveness, this paper is organized as follows. First, types of e-commerce models and the role of website in B2B are addressed. This is followed by a discussion of factors that result in B2B website¿s effectiveness.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783668375826\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783668375826","offer_id":39437471907933,"sku":"9783668375826","price":17.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/7523c81e-1942-44fc-b80a-579462d789ab.jpg?v=1778389996","url":"https:\/\/shop.autorenwelt.de\/en\/products\/factors-that-influence-on-b2b-it-websites-effectiveness-von-valeriya-zhukova","provider":"Autorenwelt Shop","version":"1.0","type":"link"}