{"product_id":"entrepreneurial-marketing-practice-and-performance-von-patience-g-oguru","title":"Entrepreneurial Marketing Practice and Performance","description":"\u003cp\u003eThe telecommunications industry is vital to modern economies, particularly in emerging markets like Nigeria. To succeed in a competitive and rapidly changing environment, telecom companies must implement entrepreneurial marketing practices to sustain market leadership and performance.The book based on the thesis, titled \"Entrepreneurial Marketing Practice and Performance: An Analysis of Telecommunication Companies in South-South Nigeria\", investigates how these strategies influence business outcomes in a diverse region. It explores the entrepreneurial marketing practices adopted by telecom companies and their impact on performance. The study provides valuable insights for scholars, practitioners, and policymakers.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786208012885\"\u003e\u003ch3\u003eAn Analysis of Telecommunication Companies in South-South Nigeria\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786208012885","offer_id":50343807942981,"sku":"9786208012885","price":79.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/86d76208-7a07-4441-a356-5d6a70668634.jpg?v=1759472836","url":"https:\/\/shop.autorenwelt.de\/en\/products\/entrepreneurial-marketing-practice-and-performance-von-patience-g-oguru","provider":"Autorenwelt Shop","version":"1.0","type":"link"}