{"product_id":"engaging-stakeholders-in-the-designing-of-a-service-a-case-study-in-the-b2b-service-context-von-adeyanju-alade","title":"Engaging Stakeholders in the Designing of a Service","description":"\u003cp\u003eThis work aimed to contribute to the body of knowledge that explores the role of effective stakeholder engagement in the design of a service. A descriptive approach was used to propose a new process model in this study. This process model described how a standard stakeholder engagement framework could be applied with service design processes and tools towards the design of a service. Qualitative research methods were used to collect and analyse data in this study. Among other tools, service blueprint was used to explore the service touchpoints \u0026amp; essential issues that existed in the service offering of the partner company in this study. Further, a co-creation tool was tested and used to analyse the current states of case companies with respect to co-creation approaches in service. The use of co-creation tool resulted in the development of co-creation trees. Co-creation trees present a visual way of displaying the performance of an organisation in terms of co-creation approaches with its selected case companies. Its result can help organisations to assess their co-creation strengths and weaknesses in order to take the appropriate steps towards necessary improvement and innovation.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659419195\"\u003e\u003ch3\u003eA Case Study in the B2B Service Context\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783659419195","offer_id":39448395874397,"sku":"9783659419195","price":76.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/c88da753-fd5c-49bb-b82e-ab9bb971f7f3.jpg?v=1774680079","url":"https:\/\/shop.autorenwelt.de\/en\/products\/engaging-stakeholders-in-the-designing-of-a-service-a-case-study-in-the-b2b-service-context-von-adeyanju-alade","provider":"Autorenwelt Shop","version":"1.0","type":"link"}