{"product_id":"elaboration-case-study-burger-king-von-alesia-denker","title":"Elaboration case study: Burger King","description":"\u003cp\u003eSeminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Westfälische Hochschule Gelsenkirchen, Bocholt, Recklinghausen, course: International Marketing, language: English, abstract: Burger King Corporation (BKC) is a Florida corporation based in Miami. BKC\u003c\/p\u003e\u003cp\u003eoperates and grants franchises to operate quick-service hamburger restaurants\u003c\/p\u003e\u003cp\u003eusing certain trademarks, service marks and trade names and procedures for\u003c\/p\u003e\u003cp\u003einventory control and management.\u003c\/p\u003e\u003cp\u003eFranchise Offer: There are 3 types of franchises offered:\u003c\/p\u003e\u003cp\u003eInstitutional Locations: \"Institutional locations\" include government buildings\u003c\/p\u003e\u003cp\u003eand facilities, medical facilities, airports, train and bus stations, sports facilities,\u003c\/p\u003e\u003cp\u003efactories, corporate campuses, turnpikes, limited access toll roads, theme\u003c\/p\u003e\u003cp\u003eparks, zoos and educational facilities.\u003c\/p\u003e\u003cp\u003eTraditional Burger King Restaurant Facility: A self-contained, full size Burger\u003c\/p\u003e\u003cp\u003eKing Restaurant which is located and operated on a site as a freestanding\u003c\/p\u003e\u003cp\u003ebuilding or within another building structure such as a shopping mall. A\u003c\/p\u003e\u003cp\u003eTraditional Burger King Restaurant does not share any common areas with any\u003c\/p\u003e\u003cp\u003eother businesses and serves the standard approved menu for Burger King\u003c\/p\u003e\u003cp\u003eRestaurants.\u003c\/p\u003e\u003cp\u003eNon-Traditional Burger King Facility: A Burger King Restaurant may be\u003c\/p\u003e\u003cp\u003elocated at a site which includes other businesses, such as retail, food service,\u003c\/p\u003e\u003cp\u003egas stations, convenience stores, other franchised businesses or restaurants or\u003c\/p\u003e\u003cp\u003eother similar facilities.[...]\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783656096870\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783656096870","offer_id":39432319696989,"sku":"9783656096870","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/e48f4c5f-c729-4d0d-9208-f6ff7c11a453.jpg?v=1777873181","url":"https:\/\/shop.autorenwelt.de\/en\/products\/elaboration-case-study-burger-king-von-alesia-denker","provider":"Autorenwelt Shop","version":"1.0","type":"link"}