{"product_id":"effects-of-return-commission-von-carlijn-evers","title":"Effects of Return Commission","description":"\u003cp\u003eThe aim of this report is to gain more insight into  the understanding of return commission, in the shape  of free gifts as well as money in return. In this  report, relationships between return commission and  customer satisfaction and corporate image will be  researched. Motives for this research are that  lately financial intermediaries follow the trend of  offering free gifts and money in return when  customers take out insurance policies, even though  yet little empirical research has been done on this  topic. The main conclusion of this report is that,  when return commission is boosting sales, companies  should offer it since no negative consequences with  regard to customer satisfaction and corporate image  are identified. Furthermore, the best option for  companies is to offer return commission in the shape  of money, as it is yielding the highest levels of  customer satisfaction across the different groups  categorized by demographic variables (gender, age,  income).\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838329741\"\u003e\u003ch3\u003eon Customer Satisfaction, Loyalty and Corporate Image\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838329741","offer_id":39498931044445,"sku":"9783838329741","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/0c4b03c8-e366-4dea-a61d-6a9638a6fb13.jpg?v=1759210989","url":"https:\/\/shop.autorenwelt.de\/en\/products\/effects-of-return-commission-von-carlijn-evers","provider":"Autorenwelt Shop","version":"1.0","type":"link"}