{"product_id":"e-marketing-von-sanjay-mohapatra","title":"E-Marketing","description":"\u003cp\u003eThe book introduces the students to the concepts of  e-marketing and describes the need for automation in  marketing function. It discusses an approach for  designing a sustainable internet enabled marketing  framework. It also illustrates major trends in e- marketing and illustrates how technologies and tools  are applied in practice. The book illustrates live  examples of different enterprise where automation in  marketing has been successfully implemented to reap  business benefits. It elaborates the applications of  automation at different points in supply chain so  that internet enabled marketing becomes successful.  The text also discusses in detail the roles of  different executives in a firm who would act change  agents for designing and implementing automation  initiatives. The key features of the book are  providing case studies and review questions at the  end of all chapters to help the students for easy  understanding of the concepts discussed. It also  provides details for further reading and glossary of  terms used in the text. The target audience of book  are postgraduate students of management and the  professionals and practitioners in marketing  department.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783843354974\"\u003e\u003ch3\u003eprinciples and practices\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783843354974","offer_id":39486556340317,"sku":"9783843354974","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/c49328db-2841-401b-bfdc-d1b075e8c84f.jpg?v=1775191547","url":"https:\/\/shop.autorenwelt.de\/en\/products\/e-marketing-von-sanjay-mohapatra","provider":"Autorenwelt Shop","version":"1.0","type":"link"}