{"product_id":"e-consumers-in-the-era-of-new-tourism-von-undefined","title":"e-Consumers in the Era of New Tourism","description":"This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism \"prosumer\" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. \u003ci\u003ee-Consumers in the Era of New Tourism\u003c\/i\u003e serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9789811000850\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Hardcover - 9789811000850","offer_id":40600368742493,"sku":"9789811000850","price":117.69,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/cefe439b-9a6d-4150-8b86-a9f8266956ad.jpg?v=1775190784","url":"https:\/\/shop.autorenwelt.de\/en\/products\/e-consumers-in-the-era-of-new-tourism-von-undefined","provider":"Autorenwelt Shop","version":"1.0","type":"link"}