{"product_id":"dont-mess-with-the-logo-von-andy-milligan-und-jon-edge","title":"Don't Mess with the Logo","description":"\n                                \n                \u003cp\u003e\"Jon and Andy lay out a road-map for great brand management, packed with\u003c\/p\u003e\n                                \n                \u003cp\u003ethe essentials of brand theory and practical tips to make it happen. It does\u003c\/p\u003e\n                                \n                \u003cp\u003efor brand management what the Haynes workshop manuals do for cars.\" \u003c\/p\u003e\n                                \n                \u003cp\u003e \u003c\/p\u003e\n                                \n                \u003cp\u003ePeter Gowers, Chief Executive, InterContinental Hotels Group, Asia-Pacific\u003c\/p\u003e\n                                \n                \u003cp\u003e \u003c\/p\u003e\n                                \n                \u003cp\u003e\"Brands are about difference and personality. This book really is different. It makes you think and makes you smile!\"\u003c\/p\u003e\n                                \n                \u003cp\u003e \u003c\/p\u003e\n                                \n                \u003cp\u003ePeter Fisk, The Genius Works\u003c\/p\u003e\n                                \n                \u003cp\u003e \u003c\/p\u003e\n                                \n                \u003cp\u003e\"Branding isn't rocket science but it sometimes pretends to be. Here's abook without such pretensions, a book to make you smile, learning while you smile.\" \u003c\/p\u003e\n                                \n                \u003cp\u003e \u003c\/p\u003e\n                                \n                \u003cp\u003eJohn Simmons, Director, The Writer\u003c\/p\u003e\n                                \n                \u003cp\u003e \u003c\/p\u003e\n                                \n                \u003cp\u003e\n                                        \"an enjoyable read full of practical tips. There is far too much jargon in business generally and in branding and communications in particular, this book is an entertaining antidote to that\"\n                    \n                    \u003cbr\u003e\n                                        \n                    \u003cbr\u003e\n                                    \n                \u003c\/p\u003e\n                                \n                \u003cp\u003eMike Lee, OBE, CEO Vero Communications\u003c\/p\u003e\n                                \n                \u003cp\u003eHumorous, practical and everything you need to know about branding.\u003c\/p\u003e\n                                \n                \u003cp\u003eThis is a different kind of business book. You will find no jargon or dense, theory-laden text.\u003c\/p\u003e\n                                \n                \u003cp\u003e \u003c\/p\u003e\n                                \n                \u003cp\u003eBuilding a brand with impact is one of the most important tasks that any business faces. Few people understand how to actually go about creating an effective brand. This book is a no holds barred guide to what brand building is, what it isn’t and exactly what you have to do to build your brand.\u003c\/p\u003e\n                                \n                \u003cp\u003e \u003c\/p\u003e\n                                \n                \u003cp\u003eBe inspired by real-life stories from the people who did and didn’t mess with their logo and succeeded or failed as a result. Read the stories from big-name brands like Orange, M\u0026amp;S, Red Bull, Apple, Innocent, PwC and FCUK. \u003c\/p\u003e\n                                \n                \u003cp\u003e \u003c\/p\u003e\n                                \n                \u003cp\u003eThere are numerous brand books but they either fall into the dull, worthy and theoretical which nobody reads or they tell case studies of famous brands which are soon out of date and which do not easily translate into practical advice. This book is unashamedly the antidote to that. It will tell you all you need to know about branding and entertain you at the same time.\u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9780273714200\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9780273714200","offer_id":55722619240773,"sku":"9780273714200","price":20.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/e25e49a8-3cae-4ce9-a061-e7091b6147c6.jpg?v=1780977883","url":"https:\/\/shop.autorenwelt.de\/en\/products\/dont-mess-with-the-logo-von-andy-milligan-und-jon-edge","provider":"Autorenwelt Shop","version":"1.0","type":"link"}