{"product_id":"disruptive-innovation-a-strategy-for-new-product-development-von-tom-page","title":"Disruptive Innovation - A Strategy for New Product Development?","description":"\u003cp\u003eDisruptive Innovations have the ability to completely change the market within which they interact. They can do this to a much greater degree than sustaining innovations. Disruptive products encroach on the mainstream through two methods. Either they will offer a radical advancement in technology, or they will offer an alternative benefit at the expense of traditional performance criteria, allowing a new market to be created which ultimately becomes the mainstream.  The aim of this study was to investigate whether disruptive innovation, when used as a strategy in the development of new products, can guarantee success. Performance attributes and consumer perceptions of disruptive products were analysed in order to gain a greater understanding of the importance of disruption and whether or not it could be used as a tool to ensure success.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838331355\"\u003e\u003ch3\u003eCan disruptive innovation, when used as a strategy in the development of new products guarantee success?\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838331355","offer_id":40217740083293,"sku":"9783838331355","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/b1b46b34-d265-421e-86e1-cd38454be469.jpg?v=1775969929","url":"https:\/\/shop.autorenwelt.de\/en\/products\/disruptive-innovation-a-strategy-for-new-product-development-von-tom-page","provider":"Autorenwelt Shop","version":"1.0","type":"link"}