{"product_id":"development-of-a-brand-devotion-scale-measuring-quantifying-and-understanding-brand-devotion-in-customers-von-matthias-bolda","title":"Development of a brand-devotion scale","description":"\u003cp\u003eThis book summarizes, then expands current theories in brand-loyalty and -devotion while introducing a way to explore quantitative studies. In collaboration with Elisabeth A. Pichler and Andrea Hemetsberger, the author translates an extensive qualitative questionnaire into a useful and efficient tool. He successfully optimizes a set of questions to quantify the level of brand devotion in customers and gives insight on the direct relation to profitability.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783639463729\"\u003e\u003ch3\u003eMeasuring, quantifying and understanding brand devotion in customers\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783639463729","offer_id":39439315370077,"sku":"9783639463729","price":39.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/f8c40bfc-f441-4a5d-86db-4857530064cd.jpg?v=1776054851","url":"https:\/\/shop.autorenwelt.de\/en\/products\/development-of-a-brand-devotion-scale-measuring-quantifying-and-understanding-brand-devotion-in-customers-von-matthias-bolda","provider":"Autorenwelt Shop","version":"1.0","type":"link"}