{"product_id":"developing-a-small-business-german-pub-stammtisch-von-markus-kutscha","title":"Developing a small business - German pub 'Stammtisch'","description":"\u003cp\u003eSeminar paper from the year 2005 in the subject Business economics - Company formation, Business Plans, grade: A+ (75%), University of Westminster, course: Developing a Small Business, language: English, abstract: The following report is based on a concept to open up a pub that would different from competitors. It will combine a traditional German-pub and Sport entertainment. This business is an absolutely new concept and missing within London. The location should be a contact point between the cultures and will be located in Central-West-London. Results indicate that this business has the prospect to develop and maintain adequate demand in the niche market.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe report shows an analysis of the market in which ¿Stammtisch¿ wish to enter. In the pub-sector in London is much competition, therefore the business focused on the German- community. According to the ¿German Foreign Office¿ are living about 60.000- 80.000 Germans in Greater-London. For this potentially niche market it is necessary to discover if such a pub interested for English people as well.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783638754699\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783638754699","offer_id":39438855372893,"sku":"9783638754699","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/f6ae1b1c-0284-4be4-a263-4a6fe5a22ac0.jpg?v=1777354509","url":"https:\/\/shop.autorenwelt.de\/en\/products\/developing-a-small-business-german-pub-stammtisch-von-markus-kutscha","provider":"Autorenwelt Shop","version":"1.0","type":"link"}