{"product_id":"determinants-of-effective-distribution-channels-in-india-von-vinod-kalia","title":"Determinants of Effective Distribution Channels in India","description":"\u003cp\u003eIndian Distribution System in the fast growing  Indian economy poses huge challenges to any marketer  due to its widely scattered market with over 7,000  cities, 630,000 villages and 13 million outlets.  This book analyses the issues and challenges faced  by a marketer with regard to the complexities of  distribution channels in India. With the help of six  case studies done on three packaged consumer goods  companies, two consumer durables companies, and one  consumer services industry, it analyses the major  issues and challenges faced by these large  companies. The book attempts to provide deep  insights to sales and marketing professionals  regarding the factors that are at play in designing  and structuring effective distribution channels and  managing them efficiently in the Indian context.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844320282\"\u003e\u003ch3\u003eA Study of Select Indian Companies\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844320282","offer_id":39469956071517,"sku":"9783844320282","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/1300a9b4-73be-4d4d-bed9-6cf501165ca9.jpg?v=1776405681","url":"https:\/\/shop.autorenwelt.de\/en\/products\/determinants-of-effective-distribution-channels-in-india-von-vinod-kalia","provider":"Autorenwelt Shop","version":"1.0","type":"link"}