{"product_id":"design-thinking-for-strategy-von-claude-diderich","title":"Design Thinking for Strategy","description":"\n                                \n                \u003cp\u003eThe business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking and the jobs-to-be-done framework to craft novel strategies that satisfy customer needs, make use of available capabilities, integrate requirements for financial success, and provide a competitive advantage. It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design holistically by applying abductive reasoning, iteratively observing customers, focusing on empathy and prototyping ideas, and validating them by actual customers.\u003c\/p\u003e\n                                \n                \n                \u003cp\u003eThis second edition extends the original design thinking for the strategy process by adding a robust framework for strategic decision-making based on customer value creation and firm value appropriation rooted in the jobs-to-be-done theory. It particularly focuses on how market structures, including peer-to-peer markets, impact strategy design. Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs, and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts, and consultants.\u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783031790690\"\u003e\u003ch3\u003eInnovating Towards Competitive Advantage\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783031790720\"\u003e\u003ch3\u003eInnovating Towards Competitive Advantage\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Hardcover - 9783031790690","offer_id":54382153892165,"sku":"9783031790690","price":106.99,"currency_code":"EUR","in_stock":true},{"title":"Softcover - 9783031790720","offer_id":57581960724805,"sku":"9783031790720","price":85.59,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/f369d8c9-0e10-49c6-89ca-9f74cf67576c.jpg?v=1775276700","url":"https:\/\/shop.autorenwelt.de\/en\/products\/design-thinking-for-strategy-von-claude-diderich","provider":"Autorenwelt Shop","version":"1.0","type":"link"}