{"product_id":"design-research-mastery-von-sara-fortier","title":"Design Research Mastery","description":"Most businesses see qualitative research as vague and uncertain, too soft to guide\nstrategy. As a result, researchers often struggle to gain buy-in.\n\"Design Research Mastery\" by Sara Fortier changes that. It shows how to turn research\ninto a strategic tool that wins over skeptics and drives innovation. Covering core methods\nlike interviews, observations, diary studies, and workshops, Fortier provides templates,\nchecklists, and real-world advice to help researchers plan, execute, and present with\nimpact.\nThis book teaches you to synthesize findings, tell compelling stories, and influence\ndecisions, making your work indispensable in an AI-driven future.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9789063699543\"\u003e\u003ch3\u003eHow to Lead Research that Builds Buy-In and Great Products\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9789063699543","offer_id":55174681133381,"sku":"9789063699543","price":29.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/f731514d-02bb-42b8-a9e5-493c857ab950.jpg?v=1778912158","url":"https:\/\/shop.autorenwelt.de\/en\/products\/design-research-mastery-von-sara-fortier","provider":"Autorenwelt Shop","version":"1.0","type":"link"}