{"product_id":"dealing-with-socially-responsible-consumers-von-undefined","title":"Dealing with Socially Responsible Consumers","description":"\n                                This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.\n                \n                \u003cbr\u003e\n                                \n                \u003cp\u003e\n                                        \n                    \u003cbr\u003e\n                                    \n                \u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9789811944567\"\u003e\u003ch3\u003eStudies in Marketing\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9789811951282\"\u003e\u003ch3\u003eStudies in Marketing\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Hardcover - 9789811944567","offer_id":40860022833245,"sku":"9789811944567","price":96.29,"currency_code":"EUR","in_stock":true},{"title":"Softcover - 9789811951282","offer_id":47488165216581,"sku":"9789811951282","price":69.54,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/1ba1bce9-8a7b-4223-9b56-4a7e0661634f.jpg?v=1775196130","url":"https:\/\/shop.autorenwelt.de\/en\/products\/dealing-with-socially-responsible-consumers-von-undefined","provider":"Autorenwelt Shop","version":"1.0","type":"link"}