{"product_id":"customer-services-and-satisfaction-in-banking-sector-von-nigamananda-biswas","title":"CUSTOMER SERVICES AND SATISFACTION IN BANKING SECTOR","description":"\u003cp\u003eThe book entitled ¿Customer services and satisfaction in banking sector:  an empirical study on Indian context¿ will be a very useful book for the researchers, academicians, professionals and the students in India and across the world.  The book primarily emphasized on different traditional and modern services offered by the banks in India after liberalization, privatization  and globalization since 1991. The book also presented the qualitative and quantitative paradigm shift in Indian banking sector over the years. The research work also presented here has determined the level of customer satisfaction from the services rendered by the Indian banks. It identified the major factors responsible for customer satisfaction level in the bank particularly on Indian context.  The book suggested some measures to enhance the customer satisfaction level in the banks to survive in the turbulent and competitive market.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659238376\"\u003e\u003ch3\u003eAN EMPIRICAL STUDY ON INDIAN CONTEXT\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783659238376","offer_id":39487747752029,"sku":"9783659238376","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/234862f7-05f6-4267-8830-69b2e8403eb2.jpg?v=1774680363","url":"https:\/\/shop.autorenwelt.de\/en\/products\/customer-services-and-satisfaction-in-banking-sector-von-nigamananda-biswas","provider":"Autorenwelt Shop","version":"1.0","type":"link"}