{"product_id":"customer-sense-von-aradhna-krishna","title":"Customer Sense","description":"An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9780230341739\"\u003e\u003ch3\u003eHow the 5 Senses Influence Buying Behavior\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781349344420\"\u003e\u003ch3\u003eHow the 5 Senses Influence Buying Behavior\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Hardcover - 9780230341739","offer_id":46497442070853,"sku":"9780230341739","price":74.89,"currency_code":"EUR","in_stock":true},{"title":"Softcover - 9781349344420","offer_id":39414714630237,"sku":"9781349344420","price":53.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/6936f559-ec24-43f5-9bdd-e7ad52d6218a.jpg?v=1775189362","url":"https:\/\/shop.autorenwelt.de\/en\/products\/customer-sense-von-aradhna-krishna","provider":"Autorenwelt Shop","version":"1.0","type":"link"}