{"product_id":"customer-co-design-von-stefan-r-thallmaier","title":"Customer Co-Design","description":"Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers’ value perception in the different stages of the co-design process. The research shows that customers’ value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783658075255\"\u003e\u003ch3\u003eA Study in the Mass Customization Industry\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783658075255","offer_id":40571177992285,"sku":"9783658075255","price":53.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/58a3018a-4089-4c0d-b3b9-f438568715a6.jpg?v=1775192749","url":"https:\/\/shop.autorenwelt.de\/en\/products\/customer-co-design-von-stefan-r-thallmaier","provider":"Autorenwelt Shop","version":"1.0","type":"link"}